Friday, December 27, 2019

Research Paper on Snowboarding

Research Paper on Snowboarding Snowboarding is a relatively new winter sport, at least in comparison to skiing that has evolved from the activity done by northern peoples for thousands of years. It, however, grows even more popular and is very likely to become more wide-spread than its natural predecessor, skiing. Nevertheless, it is somewhat less accessible, for in order to truly see and feel what it is to be snowboarding, one has to go to the mountains, while skiing can be done on the flat surface as well. The first snowboard was created in 1964 by Shervin Popper, who was inspired by seeing his daughter trying to slide down the hill while standing on a sled. He made a crude construction of two pairs of skis, gave it to her daughter, and after a demonstration all the local children wanted to have something of this kind as well. The first snowboard ever was a tremendous success in that neighborhood. In the course of the following decades a number of different people who had nothing to do with each other started to produce similar contrivances, sometimes on a mass scale. Still, it wasn’t until the early eighties, when the snowboard started to make appearances in a number of sports’ magazines and on TV in the USA and Canada. However, the major public still treated snowboarding as somewhat too peculiar to be considered seriously. Since then, however, it gained popularity steadily and was accepted in many sets of winter sports, becoming an integral part of any winter competition. Nowadays, it is equally liked and

Thursday, December 19, 2019

Original Writing Sister Callista Roy - 1315 Words

Sister Callista Roy was born in Los Angeles, California in 1939. Roy graduated from Mount Saint Mary’s College with a bachelor’s degree in nursing, and then from the University of California with a master’s degree in nursing. Roy then went on to receive a master’s and doctorate degree in sociology from the University of California. Roy was confronted with a challenge to establish a nursing conceptual model, which she accepted. Roy had noticed, throughout her nursing, that children were able to adapt to key psychological and physical changes. Roy decided to use adaptation as the basis for a nursing conceptual model. Roy’s outline of the adaptation model was accepted by Mount Saint Mary’s College in 1968, this is when Roy began creating the model of adaptation. The first publication of the model was in 1970 in the Nursing Outlook. Roy became a professor at the University of Portland and Mount Saint Mary’s College in 1982 (Phillip s, 2006). â€Å"Roy has published many books, chapters, and periodical articles and has presented numerous lectures and workshops focusing on her nursing adaptation theory† (Phillips, 2006). Theory Roy stated, â€Å"persons are holistic adaptive systems and the focus of nursing† (Phillips, 2006). What Roy means by that is that a person’s entire adaptive systems, including all four modes, should be analyzed and included in the nursing interventions and treatments. All of these parts play a crucial role in the person’s well being, because each modeShow MoreRelatedHistorical Timeline of Nursing Theorists Essay1136 Words   |  5 PagesHistorical Development of Nursing Timeline Jill Dawson, BSN, RN, IBCLC NUR/513 May 7, 2012 Kynthia James Historical Development of Nursing 2 The historical development of nursing has transformed over the years since the beginning writings of Florence Nightingale originating in 1859. Although she did not publish her work as nursing theory, Nightingale’s Notes on Nursing is presented as the first nursing theory and has directed practice for the past 150 years (George, 2011). AcrossRead MoreRoy Adaptation Model1916 Words   |  8 PagesNursing Theorist: Roy Adaptation Model Jeanette Ratliff, RN Chamberlain College of Nursing Course Number: Summer 2011 Nursing Theorist: Roy Adaptation Model Sister Callista Roy was not only a pioneer in the field of nursing, but also a leader. Her dedication to the health community is inarguable. As serving numerous roles as leader, her thoughts and visions touched many. One example of her mark in nursing is the Roy Adaptation Model. It is in this model that health is defined as a state of

Wednesday, December 11, 2019

The media uses adverts Essay Example For Students

The media uses adverts Essay The Seductress draws attention to all the cars gadgets by making them similar to womens movements, The car seemed to be fluttering its eye lashes then its added It was her headlamp wash-wipe system Cleverly you have learnt also about the headlamp wash-wipe system. Obviously the fluttering eyelashes would attract men because it is suggesting that the car is trying to seduce him just like a woman would. The car is also accused of luring him into the car the rich velour seats enticed me All of this suggesting he is being seduced by a women even though its a car and a car is nothing like a women yet men still get attracted by this sort of advert. Its the image given which is very important in advertising. Products are often sold on the basis of the image the advertisers can create for them, rather than what they actually are. Cars are one of the most common targets for this kind of image-creation. I do think that ways advertisers advertise their product are very sly and so many tricks are used. In some films you might see a bottle of Pepsi in the background and you will suddenly become thirsty not knowing why and its because subliminally you have been tricked with another way of advertisement. Many lies are also told to convince people to buy something. Both The Seductress and the Peugeot 306 adverts prove in very different but also very similar ways the slyness of the media. The role of women is often abused when aiming for men; its very disturbing that in the past and even presently it has worked.

Tuesday, December 3, 2019

Lillian Chang Essays - French Nobility, Epistemologists,

Lillian Chang Michel de Montaigne The Essays Purity: The world is a place of chaos nowadays. At every turn of a corner, there is desolation triggered from humanity's sidetracked views of what the world is about. With all this deception and superficiality, pureness in the human soul seems almost non-existent. Michel de Montaigne recognizes the essential need of this purity for the improvement of society in his Essays. Although the main topics he is focusing own are his own nature, own habits, and own opinions, he uses these personal vignettes to illustrate larger truths about man and his behaviors, his strengths and weaknesses. He subtly forces us to see the materialistic ideals that supposedly make us happy and dares us to see how it has tainted our minds and souls. Through his work he sets out to encourage man in the careful study of himself, in order to understand life and the world around him. The meaning of purity in humans to Montaigne is expressed in his short note to the reader, to live under the sweet liberty of Nature's primal laws (3). To have purity meant to have simplicity, to live contently with what Mother Nature has given us and as little artifice as possible. What does Montaigne mean by artifice? Artifice is the unnecessary magnificence which drains away immediately from use or money (334). In On Coaches, we see Montaigne's frustration with society's tendency to attempt to gain respect with deeds of the purse-string rather than true deeds of virtue (338). He asserts that this type of generosity doesn't have any real influence because of the tainted intentions behind it. Montaigne urges us to see the limits of the mind that is shaped by shallowness and materialistic possessions. He speaks with a harsh tone, and against the ides of a universe which flows on while we are in it, how puny and stunted in the knowledge of the most inquisitive men (341), trying to wake society out of he oblivion of artifice it has settled itself on to. In To philosophize is to learn how to die he compares the span of human lives to the span of mountains and rivers, as well as to insects whose lives lasts a single day. Carnal aspects influence even the general fear of death humans' feel. I truly believe that what frightens us more than death it self are those terrifying grimaces and preparation with which we surround it (35). At times it seems as if he was writing in a state of frenzy because of human's ignorance of the insignificance issues they deem to be significant when compared to the powers of nature. His frustrations make him scold us in the place of Mother Nature. Why do you complain of me or of Destiny Do we do you wrong? Should you govern us or should we govern you? (35). He struggles to let us see that purity lies in nature, and when we rid ourselves of materialistic bonds, our fear of death, which is a duty of nature to give us, will also fade, setting us free. Montaigne begins his essay That we taste nothing pure with the statement The imbecility of our condition is such that things cannot, in their natural simplicity and purity, fall into our use. In where his sophisticated society fails however, Montaigne finds refuge in the native people of Brazil. In On Cannibals, he shows a more precise example of what he is proposing for his own society when he talks of pureness. He compares these natives, which he finds so amazing and pure, to fruits wild when then are produced by Nature in her ordinary course (82). He is hungry for knowledge at the society they live in, which is the society he believes to be ideal, they are governed by the laws of nature (83). The pure ignorance which they live, is what Montaigne urges his own society to have. To not know the meaning of fear in battle. To have a simple set of morals that involves only the necessity. He is able to defend these 'savages' whom practice cannibalism Throughout his writing, he constantly uses examples and quotes from other readings to give us a better view of the big

Sunday, November 24, 2019

Compare and contrast three examples of gothic fiction Essays

Compare and contrast three examples of gothic fiction Essays Compare and contrast three examples of gothic fiction Paper Compare and contrast three examples of gothic fiction Paper Essay Topic: Beauty and the Beast and Other Tales Dr Jekyll and Mr Hyde Literature Frankenstein, The Strange Case of Dr Jekyll and Mr Hyde and The Island of Dr. Moreau are excellent examples of Gothic fiction. These stories deal with the forces of good against evil. The good forces are the family, social conscience, religious belief and moral judgement, all constituents of a civilised society. The evil side is the corruption of conscience, the misuse of power, violation of nature and rampant ego. The themes of each work explore the dual nature of mankind. Behind the benevolent face of civilisation there still lurks the beast within every man and it is this fear that the protagonists exploit to justify their blasphemous experiments. The brooding gothic background is powerful vehicle for writers to express their unease regarding the imbalance between nature, science, man and spirituality. Frankenstein is the story of a brilliant chemist who discovers the elixir of life and sets himself up as a creator. The second story is The Strange Case of Dr Jekyll and Mr Hyde, the equally famous tale of a scientist who assaults the social order by unleashing his dark side. Finally The Island of Dr Moreau, is where we meet the most modern of the three scientists, but we are left without a solid description of what we must fear. The Island of Dr Moreau, as with the other two novels, deals with the failures of science. As Mason Harris points out: The Island of Dr Moreau, where science fails, belongs entirely to the Gothic genre Early reviewers condemned the story for gruesomeness and blasphemy and readers since have found it particularly disturbing. (Harris 7) He also points out that: Gothic horror endows the story with a deep ambivalence towards science and contributes much to the mood and anxious uncertainty in which it ends. ( Harris 7) The very fact that practically everyone knows of Dr Frankensteins experiments is ample proof of the fear that science can invoke. What draws us to this tale is the very nature of what Frankensteins experiments. Sometimes in the gore of Hollywoods version of the tale, it is possible to forget the magnitude of his accomplishment. He does not reanimate a corpse, he fashions a new being and through his own knowledge imbues it with life. Only one other being has every accomplished that feat; namely God. That Shelleys anti-hero is usurping the role of the Divine is evident from the outset. Shelleys tale is one of a terrible act against God and humanity. Frankenstein sought to create something beautiful and larger than life but ultimately created something corrupt and pathetic. Unlike God who oversees his creation in what is perceived to be a paternal and all-powerful way, Frankenstein is unable to maintain any paternal responsibilities or care for his monster. The monster was of a cerebral conception, of a monstrous creation without proper nurturing. In his laboratory of dark horrors Frankenstein fashions an entirely male birth denying the necessity of the female in creation. The monstrous conception and birthing room is described in Frankensteins journal: I pursued nature to her hiding places. Who shall the conceive the horrors of my secret toil, as I dabbled among the unhallowed damps of the grave, or tortured the living animal to animate the lifeless clay?.. I had returned to my old habits, I collected bones from the charnel houses-houses; and disturbed, with profane fingers, the tremendous secrets of the human frame.. he dissecting room and the slaughterhouse furnished many of my materials. (Shelley 54-55) As God breathed life into Adam, so Victor Frankenstein used his perverted science in re-animating the monstrous corpse into an abomination of Gods creation. When Frankenstein has to confront the truth of his actions he is horrified and the beauty of the dream vanished and breathless horror of disgust filled my heart. Such is his fear and horror, Frankenstein is compelled to leave the monster and walk out his terrors through the streets. As he hurries on a verse from Coleridges Ancient Mariner fills his mind: Like one who, on a lonely road, doth walk in fear and dread. Because he knows a frightful fiend, Doth close behind him tread. (Shelley 59) This verse highlights Frankensteins isolation from his monster, his fellow man and his original intentions. It is at this time that Frankenstein is aware that his experiment was a failure and indeed far worse. The very subtitle of the book, A Modern Prometheus, must in part refer to the Titan who fashioned men from clay, and thus establishes Frankenstein as both creator and god. Repeatedly Shelley hammers home the direct analogy between God and Frankenstein. The Monster likens himself to Adam and Satan, and no opportunity is lost to refer to Frankenstein as creator and father. Furthermore, while there is a direct theft of Gods duties there also is what amounts to an attack on God himself as the creator and embodiment of nature. When Frankenstein is hiking in his native mountains we are told that: The immense mountains and precipices that overhung me on every side. . . spoke of a power mighty as Omnipotence and [Frankenstein] ceased to fear, or to bend before any being less almighty than that which had created and ruled the elements. If God is the master of nature then Frankenstein seems to aspire to no less a title when he states: It was the secrets of heaven and earth that I desired to learn; and whether it was the outward substance of things, or the inner spirit of nature and the mysterious soul of man that occupied me, still my enquiries were directed to the metaphysical, or in its highest sense, the physical secrets of the world. (Shelley 37) At times of great tension, Shelley changes the mood to a more descriptive and reflective setting. For example, after the death of his mother, Frankenstein goes hiking in the mountains to reflect upon the power and omnipotence of nature, which acted as a salve to his tortured soul. Similarly, Frankensteins creation the monster seeks relief from his misery. After being abandoned by Frankenstein he is tormented by hunger, cold and solitude and he seeks out somewhere warm and safe. The monster has not been created without intelligence or feelings but has been left to learn without direction or education. His sorrow is the realisation that he is hideous to his fellow man and he will always be isolated, a permanent outcast from society. If Frankenstein feels at the end of the story to have put himself outside of accepted society by reason of his actions, then the monster pathetically has no choice in his exclusion and longs for the serenity of death. Frankensteins desire to master the science of creation is far stronger when measured against his subtler desire for mastery of his beloved, Elizabeth, who is presented as a proxy for nature from her first appearance. Is it at all surprising that the Frankensteins Monster destroys Elizabeth, just as Frankenstein is trying to usurp God? The fear that Frankenstein evokes is thus not just the fear of a murderous monster; rather, it is the fear of science run amok. It is possible that Shelley was merely trying to write a scary ghost story with the trappings of science that she picked up from her travelling companions. While there is certainly a case to be made for the fact that the story can be read as a proxy for any creation that spin out of control, it remains particularly poignant when thought of in relation to science. Firstly because it implies that the very act of science can undermine belief systems. If man can create life then does one truly need a God? And secondly, it implies that the material products of science, whether intended for good or ill, may have disastrous effects on their creators as well as innocent bystanders. It does not seem at all surprising that a world in the political, economic and social unrest of the early 19th century would call forth something like Frankenstein. Robert Louis Stevensons The Strange Case of Dr Jekyll Mr Hyde maintains some of the elements we have seen in Frankenstein but adds a new twist both to the role and character of the scientist and to the dangers of science. The novel is enduring because of the protagonists actions and their effects on his own psyche and his social environment. However, it may be worthwhile to take a moment to re-examine the character of Jekyll. Most perceive Jekyll as the good side of the coin with Hyde as the bad. While Hyde is definitely Jekylls dark side, it is a mistake to see Jekyll as the good. Jekyll implies that he was prone to living a life somewhat more immoral than that of a decent English gentleman, but that he had done his best to suppress these urges under a respectable veneer. Jekyll created Hyde as a mechanism to let his socially inappropriate impulses free. Of course, he soon found that his own will was not strong enough to control the beast he had created and when science eventually failed him as well, his very self was destroyed. In some ways Jekylls crime does not seem to be as ungodly as that of Frankensteins. His crimes were against the social structure of man, rather than an immediate affront to God. He reshaped a being out of his own person who was, alone, in the ranks of mankind, [who was] pure evil. With such a terrifying description one might think that the fear this book inspires is about the depths of evil that lurk within every mans soul. This, however, is not the case. While our age may have dulled our senses to everyday sins, it seems difficult to think that Victorian society would have considered Hydes debauchery, grouchiness and even his single murder to be the ultimate in evil. This is not to say that Hyde would not have been a frightful notion to that society, but simply that his fearfulness would have arisen from the threat that he posed to the social order. We may take the pre-transformation Jekyll as the paradigm of a proper gentleman. He was: born to a large fortune, endowed . . . with excellent parts, inclined by nature to industry, fond of the respect of the wise and good among my fellow men, and thus, as might have been supposed, with every guarantee of an honourable and distinguished future. (Stevenson 81) His friendships with men of substance, including a peer of England confirm his status. He may have been wild when he was young, but he reformed in order to fit in with the rigid requirements of society, where even misplaced gossip could cause horrific repercussions. Such a society certainly tolerated science so long as it, like emotions and behaviour, were channelled down acceptable routes. The reason that Jekylls research seems so terrifying is that it suggests that when science moves outside of acceptable realms it may alter humanity in such a way that society itself tumbles. Hyde is the ultimate threat to a society based on mutual friendship and patriarchal ties. He is a one-sided user of the friendships established by Jekyll both those of his lawyer, Mr. Utterson, and his fellow researcher, Dr. Lanyon. He commits the blatantly threatening act of murdering of Sir Danvers Carew, a member of the House of Lords. Importantly, this act is committed with the very cane given to Henry Jekyll by one of his fellow gentlemen. Hyde is no longer the underling, the hidden self; he becomes the master and the dominant persona. The Victorian social order is turned around, a great fear in that class-conscious society. David Punter in The Literature of Terror raises political parallels. He considers the novella can be viewed from different levels. For instance, perhaps it dramatises the striving of the bourgeois middle-classes to sublimate their more humble working class origins in their quest for social respectability. Therefore Jekyll mixes with the upper class in his desire to conform with accepted society. Hyde therefore is the antithesis of Jekyll desiring only the satiating of his appetites and inclinations and using Jekylls friends and contacts as his prey. It is the Freudian theory of the shadowy otherness within all of us. It is relevant that in the late 19th Century Imperialism was the dominant culture and the British Empire was Master and sought to dominate other countries for its own furtherance. Jekyll and Hyde represented the reversal of this relationship. While Stevenson, like Shelley, was certainly in part simply trying to write a terrifying tale, he was all too aware of the nature of the English gentry. His life varied between happy member and distrustful outsider, and it seems likely that he was well aware that the tenuous bonds of society were all that held the culture together. Moreover, he was familiar with the way that the infamous murderer, Deacon Brodie, used his upstanding reputation and appearance to prey on his fellows. Stevenson lived much of his life in Edinburgh, where he must have repeatedly seen the unsettling activities that gentlemen would undertake in the name of science. Using these influences, he crafted a character that remains with us today as another bogeyman of science the two faced aristocrat of science. We still fear the power that scientists have in society and the destabilising effects that trusted individuals may have when they are corrupted by their work. That there should have been a particular fear of social disruption in a rigidly class-based society is hardly surprising. Jekyll became the man who haunted himself. The tragedy of Jekyll was that as himself, he was aware of his id, namely Mr Hyde. His story is one of the best-known doppelganger tales. The tale of Dr Jekyll and Mr Hyde is from one point of view the story of a split personality and one, which would be easily recognised by a post-Freudian society. However it is even more modern as the split personality has been chemically induced. It follows a strong gothic tradition, which includes Edgar Allen Poes tale of William Wilson. However such was the strength of late Victorian fears regarding hideous murders that Stevensons tale captured societys imagination. Certainly Jack the Ripper is a compelling contemporary of Mr Hyde. In a similar vein to the tale of split personality contained in Dr Jekyll and Mr Hyde the theme of multiple personalities is contained in Mary Shelleys Frankenstein. Victor Frankenstein is the vessel for many personalities. He is the good husband, the fond son and the monstrous scientist and it is the conflict between these personalities, which create the heightened tension, drama and suspense within the novel. In the classic Gothic genre Frankenstein is the aristocratic intellectual who is tormented by his own ambitious ego. Although raised within a nurturing family background Frankenstein is compelled to punish his creation for failing to be perfect. The monster is Victors child. He is the antithesis of the educated and urbane Victor. If one were to make a list of corrupt scientists, H. G. Wells Dr. Moreau would merit a place. He was banished from England for his cruel experiments and both his methods and their results seemed to have generated universal disgust in the mass of humanity. However, his is the work most complex to criticise, as he is the most modern of the scientists. The story of Dr. Moreau undoubtedly still terrifies us, because his tale relates most closely to modern science and the slippery slope of modern ethics, which makes it far harder to construct a convincing moral argument for our fears. It was Moreaus clear lack of moral boundaries or obligations to humanity that horrify us. His science is science without conscience science for science sake. Because his experiments were so extreme and cruel, isolation from civilisation became vital. This isolation is a theme common to all the stories. Wells always sought to be more of a moralist than a science fiction author. Oddly, we are left with a puzzling dilemma concerning the moral message of The Island of Dr Moreau. There is certainly the thinly veiled message that all of humanity can easily act beastly toward one another and that much of a civilisation is still founded on barbarity. However, his thoughts on his villain, Dr Moreau, are not at all clear. While Frankenstein sought to usurp the place of God, and Jekyll to tumble society, in Moreau we find an individual who has indeed become God and who has altogether obliterated society so as to create his own anew. Moreau is described as: The white-haired man. . . was a powerfully built man. . . with a fine forehead and rather heavy features; but his eyes had that odd drooping of the skin above the lids that often comes with advancing years, and the fall of the heavy mouth at the corners gave him an expression of pugnacious resolution. . . a white-faced white-haired man, with calm eyes. Save for his serenity, the touch almost of beauty that resulted from his set tranquillity and from his magnificent build, he might have passed muster among a hundred other comfortable old gentlemen. Far from being the kindly old grandfather figure, Moreau is in fact the epitome of corrupted paternalism and monstrous ego. Because his ambitions are thwarted by societys conscience, he seeks to create his own society in order to impose his own rules of evolution, thus he becomes both creator and destroyer: The version of the island myth conveys a powerful and imaginative response to the implications of Evolution. (Huntington 445) One would certainly be tempted to suggest that Wells is presenting Moreau as God. Moreover, Moreaus beastly creations consider him as divine, stating with awe that: His is the Hand that makes. His is the Hand that wounds. His is the Hand that heals. His is the lightning flash. His is the deep salt sea. (Wells 57) It is not at all surprising that the Beast Men should consider Moreau a god, not only did he create them, but he gave them the gift of civilisation. It is through his Law that they aspire to be true men. However, while attacking God and society were enough to topple Jekyll and Frankenstein, these do not appear to be the crimes for which Wells damns Moreau. Surely Prendick, as the symbol of Western morality, is viscerally offended by what seem to be Moreaus travesties of nature. However, he acknowledges that he would be willing to forgive these indiscretions were there some useful application to Moreaus work. Unfortunately, Moreau is not undertaking his research for any such reason; rather, he is on [a] different platform. Nothing, certainly not pain, can stand in the way of his research, research ultimately done for the sole academic satisfaction of answering a question: I [Moreau] went on with this research just the way it led me. That is the only way I ever heard of research going. I asked a question, devised some method of getting an answer, and got a fresh question. . . the thing before you is not longer an animal, a fellow-creature, but a problem. . . I wanted to find out the extreme limit of plasticity in a living shape. (Wells 72-73) Moreau is finally slain by one of his own creations that escapes his control. And then, with their God destroyed by his own ambitions the civilisation of the Beast Men collapses and soon after they physically cease to exist. So why did Wells slay him? Why are we still terrified of this man? The answer could lie in the fact that we fear science without the restraints of altruism. Moreaus experiments equate with pain for both men and beasts and pain is a great leveller, rendering us equal in suffering. Ultimately what Prendick despises is Moreaus absolute insensitivity to pain. It is the screams of Moreaus subjects that upset him and it is the Beast Mens talk of His House of Pain that inspires pity. Despite his endless self-loathing, Frankenstein ended his days by suggesting to his confessor that another might succeed where he had failed. Jekyll, in a laboratory, previously owned by a man with tastes more anatomical, died believing that future studies would confirm the validity of his work and prove mans mind to be composed of a legion of individuals. Moreau on his island achieved the greatest practical success although it was perverted. Darwin had slain a compassionate God and replaced him with one red in tooth and claw. The awareness of human evolution and psychoanalytic studies suggested that the mind was in fact as prone to evil as to good, if such concepts had any meaning at all. If science is to conquer ignorance it must take responsibility that it must not become so extreme or unregulated that it becomes repugnant and horrifying to those that it seeks to benefit. It must not become an end unto itself, losing touch with pain and anguish or it will be loathed as much as the supernatural demons it removed. This is a lesson, in an age when science fiction is fast becoming fact that must be remembered by those who would take up the mantle of Frankenstein, Jekyll and Moreau. These are cautionary tales of science without conscience set against a classical background of gothic splendour, sensibilities and atmosphere. Frankenstein was the precursor to The Island of Dr Moreau and The Strange Case of Dr Jekyll and Mr Hyde. It was written in the early 19th century following a time of great political unrest and violence. It is a tale of forbidden knowledge written at a time when science was just beginning to make powerful inroads into the day to day lives of ordinary people. The boundaries were falling and knowledge was filling the voids left in the collapse of old beliefs. With knowledge comes responsibility and not everyone has the moral and spiritual strength to meet this burden. Kelly Hurley in The Gothic Body examines the ruination of the human subject, by examining the way in which the human body is destroyed both in physical and metaphorical form in Gothic literature. In the second section, Hurley, situates the Gothics making-abhuman of the human body within a range of evolutionist discourse (Hurley 10). This links the behaviour of humans and animals with their physical appearance. The setting of The Island of Dr Moreau is most similar to that of Frankenstein. The island has great natural beauty and provides a strong contrast for the unethical horrors lurking beneath. These two tales involve the corruption of Gods creation into ungodly abominations. Their creators started out with good intentions of improving the lot of mankind but were overtaken by ambition and vanity. Frankenstein does suffer from enormous feelings of guilt and horror and tries to make amends by destroying his own creation, but Moreau has no such misgivings. Indeed in isolating himself from the restraints of society upon his island, Moreau destroys any chance of moral intervention from outside forces. Moreau has no conscience, no pity and his ego is the most monstrous. The Strange Case of Dr Jekyll and Mr Hyde has a more urban setting. It is the story of one mans life being stolen by his doppelganger. Whereas Victor Frankenstein and Dr Moreau do have degrees of dual personality involving man versus scientist, Dr Jekyll achieves a complete split allowing the evil Mr Hyde, his shadowy other, to invade and take over his existence. Dr Jekylls experiment has both moral and social ambition but he is unable to control his creation Mr Hyde, and is unable to replicate his original experiment. All three tales explore the relations between the human and the bestial. We all fear our otherness, the beast within. All three scientists sought to replicate in some way, the creation and all failed because as their stories suggest they sinned against the natural order of life and simply created a parody of Gods perfection.

Thursday, November 21, 2019

Defining Racial Profiling and Utilitarian Argument Essay

Defining Racial Profiling and Utilitarian Argument - Essay Example The article will also deals with delineating the incongruence in the arguments in favor of racial profiling and reinforce the arguments against racial profiling. Finally, it will be argued that a number of utilitarian objections that have been leveled against racial profiling are impenetrable by those that support racial profiling that. Definition of Racial Profiling In order to maintain the logical soundness and defensibility of any argument, one must clearly define racial profiling the before marching into any discussion about the moral problem it poses. The term â€Å"racial profiling† was coined to criticize certain abusive investigation methods of the police force and, as a result, has widely been associated with being unjust and the unjustifiable (Gross & Livingston, 2002). In this essay, however, the term will be used without any bias and the implication of illegitimacy. When racial profiling will be referred in the article, it would be on the basis of Risse and Zechhau ser’s (2004) broad definition that will be introduced later in the article. Ramirez (2000) defines racial profiling as â€Å"any police-initiated action that relies on the race, ethnicity, or national origin, rather than the behavior of an individual or information that leads the police to a particular individual who has been identified as being, or having been, engaged in criminal activity.† Here, the definition puts together race, ethnicity, and nationality along with the use of an individual’s behavior or information. By doing so, Ramirez describes profiling in a way seeks moral disapproval against the complete reliance on race and ethnicity in police investigation. It is clear that according to this definition, the unjustified racial profiling is when the race and ethnicity are the sole motivation for a police action (Risse & Zeckhauser, 2004). Despite its general soundness at a first glance, the definition fails to consider the cases that involve a combinat ion of race and information (Risse & Zeckhauser, 2004). Hypothetically, if the police stopped disproportionately more blacks than whites for petty violations of the law, such as driving with a broken tail light or exceeding a speed limit by 10mph, it should be considered racial profiling. However, Ramirez’s definition cannot be used to establish whether this case is racial profiling or not because in this example, both race and information are used in the police action (Risse & Zeckhauser, 2004). On the other hand, Risse and Zeckhauser (2004) define racial profiling in a more comprehensive manner by suggesting that racial profiling is â€Å"any police-initiated action that relies on the race, ethnicity, or national origin and not merely on the behavior of an individual.† Through this definition, it can be deduced that racial profiling is when police action relies on a combination of information and race to punish those involved in committing crime. Tests for Justified Racial Profiling Even though, Risse and Zechhauser’s definition of racial profiling is comprehensive and helpful in understanding the kind of police action that

Wednesday, November 20, 2019

Developing a Database System Essay Example | Topics and Well Written Essays - 500 words

Developing a Database System - Essay Example Retailers involved in the sale of PCs are also included for data source. Vendors are another source of data for designing of a database for PC Store. Sales reports kept in manual registers or files are the significant data source for PC Stores database design. Regarding the audience of the inventory management system linked to sales order system include the staff of inventory management, order placement staff, invoicing department, sales management, suppliers, manufacturers, and customers. Requests made by sales department on specific forms are verified by the inventory management staff. Required numbers of items or parts are processed by the order placement staff. Sales’ department collects the customers’ requirements on a specific order forms. Managers manage the day to day activities and analyze the reports and head the meetings to solve the issues. In order to build the inventory management system, information about every product of PCs, customers on every outlet are required to be managed. Customers’ information contains the attributes of name, address, phone number, email, and past transactions. Company can rank its customers on previous purchases of company’s products (Kotler et al., 2009). Product as an entity of database includes information about product name, date of arrival of product, color or model, price, and manufacturer information. It becomes easier to search the information about a product from model, price range, or date. When all data sources have been identified then a developer starts designing the database. Customer, vendor, sales department, suppliers, manufacturers, product, employees; staff and manager are necessary tables. These tables have relations such as customer to sales department, employees to sales department, suppliers to product etc. Some of the constraints like primary key, foreign key and candidate key are also used for tables. After all tables are created, and relations established, then a developer requires

Sunday, November 17, 2019

The financial feasibility of a capital expenditure. Pevensey Plc Essay

The financial feasibility of a capital expenditure. Pevensey Plc - Essay Example The head of the production department has approved all the short listed machines and now the decision rests with the financial control unit in order to evaluate the financial feasibility of the purchasing decision. Future cash flows have been forecasted and are presented as net cash inflows. The cash outflows comprises of expected repair and maintenance expenditure over the useful life of the asset. Whereas, the cash inflows includes the expected total revenue generated by the machines in the form of sale of the products manufactured by the machine. All the projected cash flows include the impact of expected inflation. The capital expenditure pertaining to the purchase of machine has been decided to be funded through internally generated funds. Therefore, keeping into consideration the limited amount of the funds, the directors of the company must make prudent investment decision so to achieve the most lucrative and appropriate results. The method used in the investment appraisal is determining the Net Present Value (NPV) of each proposal. According to this method, the future expected cash flow, over the time span of the project, are discounted based on the expected discount rate in the economy. As per the treasury department of the company, the cost of capital of the company is 9%, which is used as the discount rate in calculating the NPV of each project. The expected cash flow from each year is multiplied by the discount factor to arrive at the present value at year 0 i.e. at the time of making of the capital expenditure. An investment whose NPV is positive is considered to be a rewarding one, whereas an entity does not venture on an investment where the NPV of the cumulative cash flows is negative. Where the management has to rank the investments, with the objective of giving priority to the most rewarding ones, the investment with the highest NPV must be ranked first. Calculating Internal Rate of Return (IRR) is another method extensively used in the investment appraisals. IRR is a rate where the cost of investment, cash outflow, is equal to the cash inflows. The proposal with the highest IRR is considered to be the most rewarding one. Payback period is another method utilized in investment appraisal which calculates the time taken by the investment to generate enough cash inflows to recover the initial cost of the investment. Investment appraisal through NPV method and IRR method are both very useful in order to financially attractive prospective of any investment decision. A good financial analysis is based on the trade off between these two methods. However, practically the IRR method is used widely in investment appraisal decision. The prime reason behind selecting the IRR method of appraisal is it is comparatively straight forward and can be used without having a prior experience in capital budgeting. NPV method has certain drawbacks and limitations. Different projects must be assesse d at different discount rates because the risk for each project is generally different. The reliability of the NPV based investment appraisal can be as reliable as the discount rate itself. However, in practice, it is very unrealistic to determine different discount rate for different investment proposals. Whereas, IRR uses a single discount rate to evaluate every investment, due to which it is used extensively among the financial analysts. With certain disadvantages, the NPV method comes with several attributes which makes it superior to the IRR method. IRR method of appraisal is for evaluating the financial result of an investment over a short period of time. Moreover, IRR is also ineffective for investments proposals which are a mixture of positive and negative cash flow. For these

Friday, November 15, 2019

The EasyJet Business Model and its Market Survival

The EasyJet Business Model and its Market Survival 1.0 – Title 2.0 – Introduction 3.0 – Research 3.1 – Aims 3.2 – Objectives 4.0 – Literature review 4.1 Airline Industry 4.1.1 Deregulation of the Airline Industry in the US and in Europe: 4.1.2 Persian Gulf War and Recession 4.1.3 World Trade Centre Disaster 4.2 – Budget Airline Industry 4.3 – History of Easy Jet 4.4 – Globalization and Technology 4.5 – Marketing – Alliance 4.6 – No Frills 4.6.1 – Inputs 4.6.2 – Product Design 4.6.3 – Process Design 4.7 – Competition 4.8 – Business Model 4.8.1 – Internet 4.8.2 – Customer Purchase Experience 4.8.3 – World Wide Web (WWW) Strategy 4.8.4 The Philosophy 4.9 – Future 4.9.1 – Low passenger comfort 4.9.2 – Questionable security standards 4.9.3 – Uncertain tragedy, consequences and expansion in the future 5.0 – Methodology 5.1 – Secondary data 5.2 – Choice of research method 5.3 – Methodology 6.0 – Conclusions 7.0 – Bibliography Easy Jet and the Airline Industry The subsequent part of the paper is organised as follows. Section 3 discusses the aims, objectives and selection process of the research. Section 4 discuses the relevant literature that has been reviewed in the preparation of this paper. It will describe the airline industry and EasyJet’s strategy and business model. Section 5 outlines the methods adopted and the spirit of the methodology underlying the analysis of the findings. Section 6 constitutes the conclusion that is drawn from the research of this paper. Section 7 is the bibliography and references used in the writing of this paper. This paper makes a case for establishing a large – scale business organisation to exploit a promising business opportunity in terms of providing education/career counselling for Indian students seeking professional advancement through overseas undergraduate/post graduate education. The choice of the above thesis has been determined primarily out of my own experiences as an undergraduate student in the United States and later as a post – graduate in the United Kingdom. The principal motivation for the paper however transcends personal considerations and owes much to the emergence of social forces released by globalisation in developing countries such as India. 1.1 Globalization and Overseas Education The Indian economy has been, for most of the period, following the attainment of Independence in the late forties, structured on a Mixed Economy model[1] that accorded economic primacy to the state. The spirit of central planning dictated the allocation of resources in what was essentially a closed and autarkic economy that considered international trade to be of little relevance. All this changed in the early nineties on account of the realisation that the centrist model of development was becoming increasingly irrelevant and incapable of providing the economic growth necessary to sustain a standard of living that matched those of other countries in the world. The collapse of the Soviet Union[2] had much to do with this new awareness since central planning in India had been particularly influenced by the Soviet model. In particular the Second Five Year Plan (1956 – 1961)[3] which placed heavy emphasis on state owned heavy industries and which played such a large part in shaping the Indian economy for nearly forty years was structured by the economist P.C. Mahalonobis who believed that the Soviet model contained the most promise to help India secure rapid economic growth. However, even after four decades of development based on central planning, India had not made much progress, except for achieving what came to be called the â€Å"Hindu rate of gro 3.1 – Aims The aims of the research are to identify the airline industry and the EasyJet Business model and how does it survive in the market. 3.2 – Objectives The objectives of the research is to analyze the case study and answer the proposed research question by analyzing the airline market, EasyJet’s business model, the future of the low cost carriers and the changing trends in the airline industry that could affect the business of these no frill airlines. 4.1 Airline Industry The beginning of the aviation industry was by Wright brothers who launched their first successful flight in Kitty Hawk, North Carolina. Airline was not used as an option in early years because of fear of travel but today it is used as a fastest mode of transportation. Since the 1980 RKP (Revenue Passenger Kilometers) was the way the growth of the airline industry is measured. This RKP is larger than the real world growth GDP. As we refer to the case in Exhibit 1 we can see the growth of the airline industry has faced many ups and downs since the 1980’s. This changing trend in the airline industry has been because of a variety of reasons such as uncontrollable environmental factors, terrorism, globalization, technology, etc. The airline companies in the earlier years worked on a very huge profit or loss margin. If the number of passengers increases it brings in enormous profit to the airline and in the opposite case can bring huge losses. The airline industry also works on an extremely high fixed cost and therefore as the demand in the airline decreases the company faces huge losses. Also it should be taken into consideration that it takes 1 – 2 years to build a plane and therefore increasing capacity immediately because of higher dem and can be taxing for the company. The airline industry came into much use only during the 90’s because the cost of production went down and therefore was more affordable by customers although yet expensive. Then there was no looking back for the airline industry as it was a multi billion market and therefore competition increased drastically. Because of globalisation and other factors the demand for business and tourist travel increased at a more than double rate. The increase standard of living and changing trend of visiting places around the world also increased this need. Increase in the travel was also caused because of competition of other private airlines besides the government airlines forcing competition and there after reducing prices even further. The uncontrollable factors effect the airline industry directly or in directly. Some of the factors because of which the airline industry suffered are: 4.1.1 Deregulation of the Airline Industry in the US and in Europe: In many countries in the earlier years the government would control certain strategic sectors and airline industry was one of them. The airline industry was deregulated in the 1978 in the USA and about 15 years later in Europe. This deregulation bought privatization and therefore there was tremendous increase in competition. In no time it changed from an oligopolistic industry to a perfect competition. Europe was earlier run by the government whereby they controlled the entire system like where the airlines would fly, changes in price and the time they would fly. But after the European economy deregulated the airline industry competition increased even in Europe. The deregulation of the EU in 1992 and very minimal trade barriers as per the WTO has increased travel worldwide. This has also given the different airlines an opportunity to expand their network and apply better marketing to survive in this perfect competition. One of the things that have changed the way airline industry is operating in 2000 is the introduction of the â€Å"no frills low cost† carriers. After deregulation as competition increased more than 75% of the companies left the market as they could not cope up with the high market share. When the deregulation took place in the USA a new airline called SouthWest airline was introduced that cut its prices by 70% therefore being ahead of the competition and capturing more and more market share. In Europe following the SouthWest model Ryanair and EasyJet came into existence. Even besides deregulation the government yet controlled the time slots, landing rights and other privileges awarded by them. Government was also responsible in supporting the airline industry by building new infrastructure. Therefore even though deregulation took place there was a big political and governmental influence on the industry. 4.1.2 Persian Gulf War and Recession The airline industry even though deregulated had suffered losses until it recovered in the 1988, but it was followed by recession in 1989 and the gulf war in 1990 / 1991. The gulf war and the recession which was elongated for four long years hit the industry with a loss of US $22 million. Besides the industry being affected badly there was also decrease in the amount of customers flying as they were scared. Also the high oil prices during the Gulf War increased the fixed cost of the airline which in turn increased prices drastically. Airlines became profitable only after 1995 as many cost reductions had taken place to satisfy customer needs. 4.1.3 World Trade Centre Disaster As we can see in Exhibit II of the case study we can see that the airline industry was profitable from 1995 up till 2000 and then faced a deep dip in profits when the September 11th disaster took place. After effects of the September 11th made a few airline companies file bankruptcy as they suffered huge looses because of the high cost of production. The September 11th disaster increased security as they hired more personnel and security applications, increase in the waiting time for passengers and also made air transport very less attractive. Therefore airlines had to develop a cycle of trust for their customers as they were adopting alternative methods of conducting business like video conferencing and shared corporate jet. The substitution of flying increased business in video conferencing by 30% and also it lost 10% of its business and first class customers. SARS and Iraq war decreased earnings even further. All these above external factors directly or in directly affected the ai rline industry that changed the way business was operated in the 21st century. The introduction of the budget airline industry is explained below: 4.2 – Budget Airline Industry A Budget Airline is a low cost airline which does not issue tickets, no connections, quick checking, only one class of tickets and sell directly to the customer. Budget airline industry was introduced in 1971 by Rollin King and Herb Kelleher named SouthWest airline which followed the ticket less and no frill strategy. Many years later another airline was introduced following the SouthWest model called RyanAir. It also focused on no frill model and focused on functionality. Just a little later Easy Jet was introduced which was a no frill, and web based booking airline reducing cost drastically. Airlines like British Airways, Air France, Delta etc., earlier would charge a full price if a customer booked ticket in advance and then sold it for a cheaper price as the date comes closer. But airlines like Easy Jet applied a completely different pricing model that is cheaper tickets sold in advance and price increases as the date gets closer. Therefore this pricing model was later applied by many carriers for better profits. 4.3 – History of Easy Jet The easy jet was introduced by the son of the Greek shipping magnate, Stelios Haji-Ioannou who based it on the SouthWest Model that was introduced in the USA in 1995. The easy jet concept is based their pricing model that reduces the air fare for passengers in short haul flights so that they can fly frequently. The traditional model was that the airlines were sceptical with lowering prices as it would affect the revenue but easy jet has completely proven them wrong as it is increasing its market share at a fast pace since its existence. Easy jet today has more than 75 routes in 36 European airports. The seats are sole by telephone reservation or online eliminating the middle men that are the travel agents. After one year of its launch it designed a website that became a very important part of the business. Easy jet is a member of the UK airline group that consist of seven other companies and easy jet is responsible to run the traffic control. Easy jet has invested millions of dollars to develop safe and reliable air traffic to increase and maintain capacity on air and ground for long term future growth. In 2001 easy jet did a fantastic job by selling 75% of its seats online and therefore has been regarded as Europe’s second largest airline in UK. This arose the need for expansion and therefore it acquired British Airway’s subsidy Go. This acquisition made it the biggest low cost travel company in the world even ahead of its rival Ryan air. The airline also signed a deal in 2002 to purchase 120 Airbus to achieve its goal for growth. EasyJet also followed the model of single fleet aircraft which makes it easier for maintenance, operating cost and training. But after its acquisition with Go the company faced a lot of additional administrative cost making it difficult for them to lower the prices. 4.4 – Globalization and Technology According to Cogburn (www.unesco.org) â€Å"globalization is about the monumental structural changes occurring in the process of production and distribution in the global economy†. According to him â€Å"global companies can break apart business functions and spread them across the globe†. As a result of these processes â€Å"developing countries are facing tidal wave of changes, opportunity and challenges†. Globalization has made the world a smaller place to live. It has also increased competition worldwide and therefore customers want the best quality at a cheaper rate. Because of globalization and customer demand the airline industry has also changed the way it operates with â€Å"no frills† strategy. â€Å"The internet will change how people live, play and learn. The industrial revolution brought together people with machines in factories, and the internet revolution will bring together people with knowledge and information in virtual companiesit will promote globalisation at an incredible pace. But instead of happening over 100 years like the industrial revolution, it will happen over seven years†. [Micklethwait John and Wooldridge Adrian (2000), p 36] Companies also adopt to different global strategies like mergers and acquisitions instead of forming a completely new company. This helps the company to increase its customer base but it is also very important for the two companies to integrate themselves so that the core business and strategy is not destroyed. As in the case of EasyJet, it only operated one kind of aircraft for lower overhead and maintenance cost. But when it acquired GO it had different kinds of aircrafts that therefore it was very difficult to keep the price lower. Therefore it is important to follow different global strategies but extensive research needs to be done by forecasting the after affects. 4.5 – Marketing – Alliance The airline industry has developed from its nascent days when the Wright brothers invented the first airplane. Today it is a large and complex industry spanning the entire globe. Major considerations in the industry today are the global capacity surplus and yield management to boost profits and achieve break even points. The paper suggests that European airline industry follows four major business models, rather the business is divided into four categories of players – 1) National Flag Carriers, 2) No Frills Airlines, 3) Regional / Niche players and 4) Charter airlines The National Flag Carriers are the major world airlines that cover a wide range of destinations and distances from long haul intercontinental flights to short distances. Distinct features of the major carriers are high service standards, common quality, frequent flyer programs and code-sharing. During the 80’s the major airlines of the world followed a â€Å"hub and spoke† formula to expand services – whereby they would operate from a single airport as its hub and fly to multiple destinations. British Airways was the 1st to develop the London Heathrow airport as its hub. The benefits of the hub and spoke model can be seen from the significant tie-ups and partnerships major airlines have formed. This has given the flyers a large selection of flights and connections to virtually every corner of the world. It has also resulted in better yield managements so that airlines can operate higher load factors. The paper states that airlines currently need 70% load factor for their Jumbo aircraft flying long distances and new aircraft to be launched will reduce that to 58% making airlines more profitable. A study done on the revenue generated by the major world airlines indicate a large portion coming from business travellers. After the global economic downturn in 2001, the airlines have seen double digit drop in business travel which has resulted in significant loss of revenue and profitability. The shift has been primarily due to the availability of cheaper alternatives and cost cuts in industries across the globe. As a result the market capitalization of the national carriers has fallen between 36% and 56% over a span of 2 years from 2001 to 2003. 4.6 – No Frills The No frills model is different from the traditional method of operation. The no frill airlines work on a minimum standard of service, low prices and short flights. The key to their core business is the low cost pricing strategy. Pricing is mainly controlled in the three areas that is: 4.6.1 – Inputs Low cost in inputs is achieved by low cost of labour, similar airplanes for lower maintenance and operation, reduction in airport fees as it would not fly at the big airports, lower wages and better utilization of staff for example two shifts instead for three, and usually take older flights that have a lower investment. 4.6.2 – Product Design The product design is point to point arrangement with use of secondary airports. This saves cost and helps improve on time performance as the secondary airports are cheaper and less crowded as compared to the busy ones. Point to point arrangements also reduces connection passengers. All seats in a no frill airline are coach and has lesser space. They also do not have any lounges, catering and no bag transfers between flights. This helps them to save cost and improve their performance. 4.6.3 – Process Design The process design offers simplified boarding, disembarking and aircraft service. This helps the airline to save turn around time and therefore can make multiple trips. There are no agents and booking is usually done over the internet which reduces the sales cost and therefore can provide the customer with additional discounts. Therefore as we can see that the inputs, product design and process design reduces the cost by 59% as show in exhibit VI. The table divided the three by reasons of cost reduction by different percentage and it can be seen that each contribute to lower cost for the company drastically. 4.7 – Competition As we know that the no frills strategy has changed the way business is operating in the airline industry. Therefore many major players are fighting to be profitable. Every player is changing its strategy and experimenting in the new market. Lufthansa has reduced capacity and increased its pricing by 4.5%. This is a new strategy adopted by them as they are reducing the amount of aircraft that is operating. They are also cutting wages for workers as well as the remuneration. However other airlines like BA and KLM started new subsidy to compete with the no frill carriers like EasyJet and Ryanair. Both BA and KLM required high investment when their core business was suffering and both of them sold of their operations finally to concentrate on their core business and strategies. Lufthansa who were reluctant to start their own low cost carrier finally invested into Eurowings. They also started a number of flights to Germany called the Germanwings. It was noticed that these major players were investing in many low cost routes by increasing their capacity to capture more market share. They also wanted to keep prices lower to take away the market share from other modes of transportation. British Airways and Lufthansa worked on a strategy that provided lower cost than any of its other competitors and these tickets purchased did not need to be booked in advance and was not a restricted ticket. They followed this strategy as it would have been very useful to the customer and in turn would be profitable to them. 4.8 – Business Model Easy Jet’s business model is related to its pricing. It has a built in advantage as it reduces the overhead and administrative cost as it uses an eccentric approach. Easy jet makes every effort to lower all unnecessary costs as they do not deal with travel agents. Customer have to order their ticket either online or over the telephone where additional discounts are given to satisfy customers. The easy jet success is linked to the internet model used by the company to sell tickets. This is a very cost effective and reliable model as globalization and technology comes into existence. 4.8.1 – Internet Easy jet’s ticket sales are mainly through the internet. Almost 75% of its sales is through the online website. Earlier customers were a little sceptical to use credit cards and make payment online but in today’s high tech world it has boosted the sales of the company drastically. The customer places the order over the internet which gives them a wide variety of choices and dates and fares available on each flight. The fares offered by Easy jet are lower than the competition and therefore preferred by the customer. Usually majority of the airlines work on a return trip basis, but Easy jet follows a one way strategy giving customers the choice of flying one way, round trip or multi leg trip giving them the best and cheapest options available as per date and time that is preferred by the customer. Flights that are booked through the web are priced much lower than the telephone giving the customer as advantage by the airline reducing its over head cost. 4.8.2 – Customer Purchase Experience The website of the company is designed as a process that allows the passenger to exit at any time if he changes his mind. The website does not need the passenger to insert details every time he or she needs to view the time and date for a particular flight. The website also has a login system whereby it stores the name, address and all other related personal details so that the customer does not have to take the trouble to re-enter information every time he or she wants to purchase a ticket. Therefore it registers user names and password so that the entire process if fast and not time consuming. As we know a lot of airline companies as you to fill personal details before they give you the price, date, and time of a particular flight. This can get the customer really frustrated as sometimes they only want to check the price to compare it to what the other airlines offer. This ease of use facilities of the website offered to the customer and the low prices available as compared to any other competitor makes it a memorable experience for the customer who wants to return back to easy jet at any other time he or she wants to make a purchase. This website and pricing model has developed a positive brand image for the company by which it retains customer loyalty and increases its customer base. 4.8.3 – World Wide Web (WWW) Strategy The web strategy applied by easy jet has been so successful that more than 75% of their sales are through the internet. Therefore the company is trying to phase out of the telephone reservation to reduce cost even further and will be one of the only airline that would sell airline tickets only through the internet. Their marketing strategy to phase out of this telephone reservations has started by not listing its telephone number on any marketing and advertising material but just noting its website for further business. Their main reason to phase out of this is because this web approach has been very successful so far and therefore they are confident that it will do well in the future as technology advances and the use of computer is increased and known to all. 4.8.4 The Philosophy Easy jet has been constantly doing new things to develop and increase business. it follows the differentiation and first in the market strategy to build its customer base. It has completely changed the operation of the airline industry as many people are aware and buy from easy jet because of the low price of the ticket as well as easy availability for one way, multi leg and round trip tickets. Besides cost cutting and efficiency provided they believe in satisfying their customers a 100% as the word of mouth strategy has been proved successful in any business. Therefore these low cost methods of advertising and marketing have made it possible for them to sell tickets at a lower cost compared to all other airlines available in the market. The business model used by easy jet has allowed it to achieve growth in the mature airline industry by applying differentiation strategy in this highly competitive world. It has put a positive perception in the mind of the customer and operating very efficiently and economically as it depends more on the functionality of the airline rather than the frills offered to the customers. The strategy used by easy jet is bold and modern and can be risky for them as they decided to make sales only through the internet. The company applies sound principles while exploring the market by doing extensive research and therefore is ready to take a few risks as it believes that changes in the company is required for future profits and growth. 4.9 – Future The future of the no frills low cost carrier’s looks bright as more and more customers are wanting to spend less on travel as they have many options available. As we know that no business model today is perfect so therefore there are a few flaws to this model also as the low comfort of passengers to travel in an aircraft with food and enough leg space, security provided by these aircrafts is questionable and also the uncertainties and external factors of the future can effect the airline industry as it has done over the past. 4.9.1 – Low passenger comfort The model applied by low cost carriers is very simple as it follows a no frill strategy. But it is questionable that this model may be too simple for travellers who want to keep their status and also business people whose travelling expense is paid by the company expense. Therefore they would not mind paying a premium price for their comfort and status. Also majority of these low cost carriers may cancel or reschedule a flight without prior notice and a business traveller going for some important work would not be able to afford missing and important meeting or order. Also it has to be taken into consideration that low cost carriers like EasyJet fly to secondary airports as they cannot afford the busy airports. Therefore this may not be acceptable to everyone as the secondary airport may be a little far away from the city and therefore other modes of transportation will need to be taken for them to reach their destination. Low cost carriers also work on the policy of no cancellation or advanced booking cheaper price but this may not be useful in times of emergency when the customer would end up paying the same price for a normal fare ticket by a major airline and a low cost airline. Therefore the future will determine the changing trend in the airline industr

Tuesday, November 12, 2019

Evaluating Employees with Ease Essay

Performance evaluations are a critical component of human resource management in any organization. In â€Å"Evaluating Employees with Ease† Sharon LaBuke gives useful tips designed to help nursing employers conduct evaluations that translate into a positive experience for their employees. In LaDuke’s view, the first priority is to strategize the process. A good place to start is the examination of the evaluation document that forms â€Å"a common frame of reference for both manager and employee† (LaDuke, n.d., p. 49). It is noteworthy that the author places cultural issues at the top of the list of priorities, suggesting that employers thoroughly evaluate the culture of their facility to see whether the process is consistent with the culture. Relationships with the people evaluated and finding the right language are also at the top of the list, since these issues help set the right kind of atmosphere for the evaluation process, suggesting that people will feel better if they know the employer has the right kind of attitude. The second set of suggestions involves more organizational aspects. For example, LaDuke suggests that people will feel the evaluation is more objective when they know that they are being evaluated on an ongoing basis, with feedback offered throughout the year. To help make assessments more detailed and grounded in facts, employers can log important events and try to address them in a timely fashion. The creation of a personal plan for improvement is also a useful idea. Created with staff input, this plan can serve as a roadmap for individual development, helping the person to focus on the right areas. Constantly following up on the progress with the plan, the manager can create an ongoing dialogue with the employee concerning personal needs. The author effectively captures the most important points in the evaluation process. It is helpful that the focus is on the personal development of the employee, not on evaluation per se. the nurturing nature of such evaluation clearly has the potential to contribute to the employees’ development and foster adequate atmosphere in the organization. Reference LaDuke, S. (n.d.). Evaluating Employees with Ease.

Sunday, November 10, 2019

Karate Kid

It's bad enough moving to a new city, but when that city is located in China, it’s almost too much to handle for 12 year old Dre Parker. It's not easy being the new boy in class when you don’t know the language, and it’s even harder, when the cool boys use Kung Fu to rule over the other pupils at school. Fortunately, Dre meets some nice classmates, including the cute girl (he fancies) Mei Ying. However, it turns out that Cheng, the leader of the Kung Fu gang at his school, also likes May, and is not particularly thrilled that Dre and May are becoming friends. Dre has hardly set foot into his new apartment, before Cheng uses his Kung Fu skills to give Dre a real beating. From this moment on, Cheng is constantly on Dre’s back. Dre becomes increasingly unhappy and longs to go back to the United States. But one day, as he is pushed into a corner by Cheng and his friends, he gets unexpected help. Mr Han, the caretaker of the apartment building where Dre lives, appears from nowhere and defends Dre with an incredible display of Kung Fu. This becomes the turning point in Dre’s new life. Mr Han decides to teach Dre the traditional combat sport, giving the boy a chance to win the respect from his classmates. Thus begins a long training period that ends up with a final battle between Dre and Cheng’s gang at the local Kung Fu competition. †The Karate Kid† is a remake of the classic 1984 film of the same name. The new version is a well-made film that will certainly engage the imagination of both young and old. The story is largely the same as the original, however, a number of elements have been renewed, making â€Å"The Karate Kid† anno 2010 better than most remakes. The film's theme focuses largely on the inner struggle of Dre. The young boy must adjust to a country with a foreign language, and a completely different culture and a city where he has almost no friends. When he is exposed to physical abuse, the previously well-adjusted boy becomes quite distressed. But Dre has great inner strength, and as his friendship with Mr Han develops, he learns more than Kung Fu. Dre understands that he is in charge of his own fate/future, and it is up to him whether he will give up, or fight to gain the respect he deserves. Such a message is well suited for children and young people, who will hopefully use this knowledge in their own lives. This film will probably promote martial arts to many young boys, and hopefully they will understand Mr Han’s clear statement that Kung Fu is a sport for wisdom and defence / an art to be used to create peace, not to hurt and combat an enemy. I think the †The Karate Kid† has a PG rating, due to several violent scenes involving Kung Fu fighting, the film is not recommended for children under the age of 8 from the online website.

Friday, November 8, 2019

Ecology lab report essays

Ecology lab report essays An organism has several ways to avoid being prated upon. One way to avoid this is to practice crptis. Crypis is the action of organisms avoiding predation by blending in with their backgrounds and matching the color pattern of a bark, twigs or leaves. Palatable animals often utilize this strategy as well. Another type of defense is aposematism or warning coloratio. Organisms that produce noxious chemicals or accumalate them from food plants, advertise the fact that they are harmful with conspicous color patterns. Mimicry is the resemblence of an organism toward some other organism or an object inthe enviroment, evolved to decieve predators or prey into confuding the organism with that which it mimics. The prey involved within this experiment utilized mimisry as their defense stategy. Batesia mimicry, Mullerian mimicry, and aggressive mimicry are all various forms of mimicry. Batesian mimicry is a resemblance of an unpalatable species (model) by an edible species (mimic) to decieve predators. Mullerian minicry is a mutual resemblance of two or more conspicuousyly marked upalatable species to enhance predator avoidance. Aggressive mimicry is a tactic that enables predators to avoid being detected by their prey or even to attract prey. The type of mimicry that was utilized within this experiment is Batesian mimicry. The purpose of thsi experiment is to observe predators or in this case birds, and determine whether or not mimicry developed based on the fact that the birds learned about what was really going on. Mimicry doesn't always develop,. The predator must be smartiin order to realize that some are tasteful, while others are distasteful. Our predators can determine this by realizing that a color strategy is being put to use. The null hypothesis for this experiment is that if the don't eat or remove most of the red larvae which happens to be 100%palatable, by the end of the week, then they did not realize that mimicry has occur...

Wednesday, November 6, 2019

Case Study On Motivation Example

Case Study On Motivation Example Case Study On Motivation – Coursework Example Motivation First, Middle Initial (s), Last Affiliation Motivation Motivation plays a role of fundamental significance within an organization. It is a tool that determines the prosperity of a firm. Motivation is one of the most powerful factors that influence employees to explore their maximum potential and meet the objective of a firm (Marios, 2009). In the case study, there are two key challenges that will be reviewed and outlined by this paper. This paper is obligated to elaborate the challenges and propose ultimate solution to the issues. ChallengesInability to meet the required deadline and decrease in the quality of work output are the two main challenges that are associated with lack of motivation. The challenges above transparently shows that employees lack the driving force that tends to persuade them to take action and produce maximum work output. Lack of the motivation factor can make an individual fail to meet the targeted goal. Recommendation Motivating workers through re wards is the most suitable of curbing the challenges. There are strategies that should be adapted or implemented to enhance the achievement of a desirable workplace behavior. Rewarding individuals who have depicted or exhibited an outstanding performance is among the strategies (Marios, 2009). This comprises of rewarding the staffs for the extra time at work. This will always encourage the workers to be motivated and be content with their work. Among the rewards which are always proposed includes job promotions, tokens and gifts, and vacation holidays. Before the implementation of the excellent award, the manager should know the weakness of the forms and areas that require improvement or boost. The awards should be set against such areas. This will motivate them because they will have a feeling that their hard work has been noticed. The awards that should be implemented are supposed to be implemented to ensure it is standard and constant (Marios, 2009). An example is the reward for the most hardworking, the most improved, team or the year, and the most inspiring among many others. Some of the awards should be given to the clients. This will encourage clients to keep on coming back for their services so as to win the award.ReferencesMarios, K (2009). Strategic Management. Carlisle: Routledge

Sunday, November 3, 2019

Defending Slavery Essay Example | Topics and Well Written Essays - 250 words

Defending Slavery - Essay Example Despite this, opinions regarding slavery varied widely, and the abolition of slavery purely on moral grounds was argued against especially in the Southern states of the US, since slavery had become part of the economic, social, cultural and political life of the South (Chapter 12). For the most part, it was suggested that slavery was part an established way of life in the South. Slaves, it was claimed, were treated well, in most households, and even when slaves were not necessary labor on vast sugar or cotton plantations, they were being taken care of by the white, civilized society of the South. The fact that the two races – whites and blacks – existed together but were so different was used to justify the institution of slavery: â€Å"†¦ distinguished by color †¦ other physical differences, as well as intellectual †¦Ã¢â‚¬  (Calhoun, 1837). In the stereotypical argument of the Colonizer, or in this case, the slave-owner, it was argued that the â€Å"s uperior† race had a responsibility to educate, look after and protect the â€Å"inferior† other races. Calhoun (1837) goes further than even this to claim that it was better to be a slave in the South than a poor worker in Europe.

Friday, November 1, 2019

How Disrespecting Towards my Peers and Superiors does not Coincide Essay

How Disrespecting Towards my Peers and Superiors does not Coincide with the Army Values - Essay Example Respect is trusting that all people have done their jobs and fulfilled their duty† (U.S. Army n.d., par. 4). In this regard, the current discourse would present and acknowledge that I have imbibed how disrespecting towards my peers and superiors does not coincide with the army values. In the span of time spent serving the army, I observed that there are instances when my conformity to these core values are evidently tested. This would only affirm that people are not perfect; we are prone to make mistakes. Most of the time, these circumstances provide us with the opportunity to learn and appreciate our weaknesses and that we can address them and strive to improve in the process. For instance, some of my colleagues, fellow soldiers, or superiors could also be meeting some challenges that might make them prone to be overly sensitive or disconcerting of others’ behavior. As such, these trying situations could result to conflicts, miscommunication, or the inability to conform to the expected norm. In one’s perspective, there are some factors that were contributory to one’s untoward behavior that inadvertently resulted to disrespecting others (peers and superiors), and which were acknowledged to be contrary to the army values. These factors include personal concerns, family issues, external influences, and diversity in personal philosophies and values due to cultural orientation. As such, I know that having a bad day or feeling emotionally or psychologically upset would never justify disrespecting others. I regret having resorted to this behavior. I am still in the process of learning to strictly adhere to these core values and acknowledging this weakness was an important step. Concurrently, I strongly believe that apart from affirming these seven core values, I have realized that assuming a proactive stance in observing ethical, moral, and legal standards would assist in

Wednesday, October 30, 2019

Should the U.S. intervene in some way in Syria or should it stay out Research Paper - 1

Should the U.S. intervene in some way in Syria or should it stay out - Research Paper Example Assad of backing up Kurdish rebels with the intention of inflaming pressures between the Turkey and Kurds. American intervention could therefore contain the situation and avoid more conflicts (Yossi 56). United States’ involvement in Syria could form a fortification against terrorist groups such as the Al Qaeda. American can only achieve this by equipping and training trustworthy partners in Syria’s interior opposition. Most of these extremists have found safe havens in the non-administered spots in Syria. American move will not only assist Syria but the American too by apprehending some of these extremists and bringing them to justice (Zisser 24). Additionally, American involvement on Syria might mend associations with crucial allies like Qatar and Turkey. The prime minister of Turkey and his Qatari equivalent have condemned America for presenting only non-fatal backing to the revolt. Both approved the establishment of a no-fly area and â€Å"secure areas† for civilians in the territory of Syria yet these precautions will end the conflict (Perthes 65). Lastly, American intervention in Syria might culminate a dreadful human-rights catastrophe in Syria and halt the migration of emigrants, which is establishing a liability on bordering states. President Obama guaranteed prior this year to reinforce the government’s capacity â€Å"to predict, avoid and act to mass and genocide atrocities.† As a result, United States can avoid and stop the atrocities by positioning allies in the front-run and thereby avoid slithering down the greasy slope to ground warfare (Tucker and Roberts89). One of the cons for US intervention in Syria is the huge American’s debt. American debt is a threat its national security and economic stability. American debt has already raged over the $16 trillion dollar obligation mark. Keep in mind that United States’

Monday, October 28, 2019

Sociology Investigation Essay Example for Free

Sociology Investigation Essay With the use of covert participant observation and study of secondary data, I will be analyzing and investigation the question â€Å"Why do girls do better at school than boys? † I will come to a conclusion on whether this question is correct and if it is true or not, then explaining the reasons why they do better or why they do not. Hypothesis – We believe that girls do better in school and this is because most girls can multi task and think about their future much more than boys who are trying to â€Å"live in the moment†. Boys are also socialized into being violent and being slightly rebellious so will not concentrate enough in lessons. Girls are however socialized to be respectable and get a good job to help the family and also to be sensible so they can raise children. Finally I feel girls generally can be distracted one day for many reasons but keep quiet and everyone knows not to annoy them, but on the other hand boys if they get distracted tend to disturb everyone around them. Why do girls do better than Investigation Discussion of Secondary Data – In some research it highlights how boys by the age of eight are meant to have adopted these boys by the age of eight are meant to have adopted these perceptions and that from that age the perceptions and that from that age the gap between intelligence is visible. They saw that boys could become products of self-fulfilling prophecy. The research also shows that boys lag behind girls in nearly all subjects at A-level and GCSE. Girls from reception to year 5 said that girls were cleverer, performed better and more focused and respectful. Boys in reception, yr1 and yr2 had an equal split between boys and girls and in yr3 they all said girls were better showing as they get older the gap is bigger and more visible to see. Adults that also believe girls do better the research showed. In a separate investigation two groups we held both full of boys, the first was told that girls performed better than girls and the second were not. The first group performed significantly worse than the second. This could show how their poor performance could be because of low expectations of teachers. Stats – 25. 5% of entries by girls were A/A* compared with 19. 5% for boys. The gap narrows at A-level, with 27. 6% of entries which are girls were awarded A/A* compared with 26. 1%. Method – I am going to use covert participant observation to investigate my hypothesis. This will involve watching a lesson and recording notes on how behavior and attention differ between boys and girls. I will make sure that no one knows I’m doing this so they don’t change their behavior to make them look better or alter what they would do because they know they are being watched. It important to control these to make accurate results are noted down. I will then record my results in a need and structure paragraph using qualitative analysis. I am also going to do a survey asking an equal amount of boys and girls from a range of years asking if they think boys or girls do better in school. This will be good to do as a comparison could be made between my results and secondary data. The pros of this method are that we can easily compare secondary data and also with the survey being quantitative we can make a graph and with the qualitative data we can make a clear and detailed conclusion. The cons are when asking the survey it may be hard to get real opinions as boys may say boys do better in school because of their â€Å"honor† but really they believe girls do better. Ethical issues – Some issues I might face with this investigation is the use of covert participant observation because some people may feel they are being involved with something they don’t want to be involved with and that we are going behind their back as we have not asked them to be involved. They may not feel comfortable with being involved and we have to think about and respect that. Finally if we are watching teacher they may not feel that it appropriate for us to watch them and make notes as they are our elders and they may believe we are judging them. Pilot Study – I made my first pilot study in the first lesson of planning. Something I noticed were that the group behind us of all girls was planning and mind mapping ideas about how they could go about their investigation and started writing the norms. However the group of boys at the back we getting distracted said they would do it after the holiday and were clearly bored so tried to practice the covert participant observation method but were laughing and not doing it properly by as they were laughing and we knew they were watching us In turn automatically changing our behavior towards them. Evaluation of pilot study – From the pilot study we see that our hypothesis was correct and girls are more focused which maybe a reason why they have been shown to do better in school than boys. The study also highlighted how if you are caught using covert participant observation then people will change their behavior distracting them as well from their work also confirming my ideas about how boys distract everyone around them when they are bored. Presentation of results – Notes: * Girls seemed to settle in a lot quicker than boys. * More boys got more penalties than girls * Boys asking for pens and equipment Couples of boys and girls work better than two boys sitting together * Boys seen to distract a lot of people around then and the whole class are disturbed and the teacher had to stop * Boys are always the once making funny comments and trying to be the jokers * Some boys got a bad result in the end of term test they seem to just be fine with it and even use it as something to laugh about, also some girls do that and on one hand they may have struggled and then they get help but on the other they do sometimes use it as an excuse maybe just because they didn’t revise or concentrate in lessons Conclusion and discussion of results – My results strongly collaborate my hypothesis as they indicate that boys’ behavior is a lot worse than those of girls and this I feel is directly related to the lower grades on average that girls get. My results also show how boys have been socialized into being the class clowns and that to be popular they have to make rude or annoying comments that people laugh at. This highlights the idea about some boys just thinking about the current time and not there future, whereas on the other hand girls are thinking about their future. On the whole my results did collaborate with my hypothesis and from the results I got I feel girls are more focused and doing this investigation opened my eyes up to this fact and how boys do seem to be a lot less bothered and this in turn affects their school in terms of grades and results they receive at the end of their schooling lives. Evaluation of method – I used covert participant observation to gather qualitative information, this gave me detailed results that a structured conclusion would be made from. There were no problems with the use of the covert participant observation method and at the end I also spoke to some people and told them they had been filmed, they seemed fine about it but I was weary that some people may have not liked being watched and that is understandable so I was careful. The use of the survey allowed me to compare data that was gathered in research and the results we found out. Although next time I feel I could have asked a wider range of people and also a wider range of ages because students can often lie to make their sex or the opposite sex seem better and have biases because of one reason or another.

Saturday, October 26, 2019

Womens Right to Vote :: American America History

Women's Right to Vote After reading Francis Parkman's article, "Women Are Unfit to Vote", I found myself both offended and annoyed. His arguments were not only shaky, but they were also illogical. He states that the family has been the political unit; consequently, the head of the family should be the political representative. He goes on by stating that women have shared imperfectly in the traditions and not in the practice of self-government. Lastly, he suggests women might vote that men should go off and fight in war. Not only are these statements wrong, but they are very much so offensive. Women are humans, too, and they should be treated how a man is treated. We are, after all, of an equal race, so why do we women not get the right to vote? In my opinion,this question cannot be answered logically. Many reasons can contradict Parkman's statements included in his article, and I plan to do so. To start with, Parkman declares that "the family, and not the individual, has been the political unit, and the head of the family... has been the political representative of the rest." He is saying that the men are the head of the family; therefore, they should be the ones that vote. But what if the head of the family is a woman? Let's say, for example, the husband dies unexpectedly, leaving the woman behind to raise the children and take the position as head of the family. Does she then get the right to vote? Or do we simply deny her that right because she is a woman? According to Francis Parkman, the head of the family is the political representative, and no where in that statement did he once specify the head of the family could not be a woman. Therefore, as long as the woman is the head of the family, they should be granted the right to vote. Many circumstances in one's life may cause them to become, without notice, the head of their family. As quick as they become the new head, they should then be allowed to vote just as quickly. If they are denied that right, then Parkman's statement is false. The head of the family should not be limited to just being a man, and neither should the right to vote. Parkman follows by commenting that "they [women] have shared very imperfectly in the traditions, and not at all in the practice of self-government.

Thursday, October 24, 2019

Psychology and Personality Essay

The study of personality has a broad and varied history in psychology with an abundance of theoretical traditions. The major theories include dispositional trait perspective, psychodynamic, humanistic, biological, behaviorist, and social learning perspective. However, many researchers and psychologists do not explicitly identify themselves with a certain perspective and instead take an eclectic approach. Research in this area is empirically driven, such as dimensional models, based on multivariate statistics, such as factor analysis, or emphasizes theory development, such as that of the psychodynamic theory. There is also a substantial emphasis on the applied field of personality testing. In psychological education and training, the study of the nature of personality and its psychological development is usually reviewed as a prerequisite to courses in abnormal psychology or clinical psychology. Personality Paper Personality is connected with Darwin’s Theory of Evolution. It generally explains why there are personality differences between individuals.[ Schacter, Daniel; Gilbert, Daniel; Wegner, Daniel (2011).] Personality also refers to the pattern of thoughts, feelings, social adjustments, and behaviors consistently exhibited over time that strongly influences one’s expectations, self-perceptions, values, and attitudes. It also predicts human reactions to other people, problems, and stress.[ Winnie, J.F. & Gittinger, J.W. (1973)][ Krauskopf, C.J. & Saunders, D.R, (1994)] There is still no universal consensus on the definition of â€Å"personality† in psychology. Gordon Allport described two major ways to study personality: the nomothetic and the idiographic. Nomothetic psychology seeks general laws that can be applied to many different people, such as the principle of self-actualization or the trait of extraversion. Idiographic psychology is an attempt to understand the unique aspects of a particular individual. The study of personality has a broad and varied history in psychology with an abundance of theoretical traditions. The major theories include dispositional trait perspective, psychodynamic, humanistic, biological, behaviorist, and social learning perspective. However, many researchers and psychologists do not explicitly identify themselves with a certain perspective and instead take an eclectic approach. Research in this area is empirically driven, such as dimensional models, based on multivariate statistics, such as factor analysis, or emphasizes theory development, such as that of the psychodynamic theory. There is also a substantial emphasis on the applied field of personality testing. In psychological education and training, the study of the nature of personality and its psychological development is usually reviewed as a prerequisite to courses in abnormal psychology or clinical psychology. Perspectives of Personality Many of the ideas developed by historical and modern personality theorists stem from the basic philosophical assumptions they hold. The study of personality is not a purely empirical discipline, as it brings in elements of art, science, and philosophy to draw general conclusions. Freedom versus determinism This idea seeks to answer whether humans have control over their own behavior and understand the motives behind it or our behavior is causally determined by forces beyond our control. Behavior is categorized as being unconscious, environmental, or biological by various theories. [Engler, Barbara (2008)]. Heredity versus environment Personality is thought to be determined largely by genetics and biology, by environment and experiences, or by some combination resulting thereof. Contemporary research suggests that most personality traits are based on the joint influence of genetics and environment. One of the forerunners in this arena is C. Robert Cloninger, who pioneered the Temperament and Character model.[ Engler, Barbara (2008).] Uniqueness versus universality This is the argument discussing the extent of each human’s individuality Uniqueness or similarity in nature Universality. Gordon Allport, Abraham Maslow, and Carl Rogers were all advocates of the uniqueness of individuals. Behaviorists and cognitive theorists, in contrast, emphasize the importance of universal principles, such as reinforcement and self-efficacy.[ Engler, Barbara (2008).] Optimistic versus pessimistic Personality theories differ with regard to whether humans are integral in the changing of their own personalities. Theories that place a great deal of emphasis on learning are often more optimistic than those that do not. [Engler, Barbara (2008)]. Three Theories of Personality Development The study of personality is based on the essential insight that all people are similar in some ways, yet different in others.[ Phares, E.J.; Chaplin, W.F. (1997).] There have been many different definitions of personality proposed. However, many contemporary psychologists agree on the following definition: Personality is that pattern of characteristic thoughts, feelings, and behaviors that distinguishes one person from another and that persists over time and situations. [Phares, E.J.; Chaplin, W.F. (1997)]. Trait theories According to the Diagnostic and Statistical Manual of the American Psychiatric Association, personality traits are â€Å"enduring patterns of perceiving, relating to, and thinking about the environment and oneself that are exhibited in a wide range of social and personal contexts.† Theorists generally assume that a) traits are relatively stable over time, b) traits differ among individuals, and c) traits influence behavior. They consistently are used in order to help define people as a whole. Traits are relatively constant; they do not usually change. Traits are also bipolar; they vary along a continuum between one extreme and the other (e.g. friendly vs. unfriendly).[ Feist, Jess Feist, Gregory J. (2009).] Behaviorist theories Behaviorists explain personality in terms of the effects external stimuli have on behavior. The approaches used to analyze the behavioral aspect of personality are known as behavioral theories or learning-conditioning theories. These approaches were a radical shift away from Freudian philosophy. One of the major tenets of this concentration of personality psychology is a strong emphasis on scientific thinking and experimentation. Humanistic theories Humanistic psychology emphasizes that people have free will and that this plays an active role in determining how they behave. Humanistic therapy typically relies on the client for information of the past and its effect on the present, therefore the client dictates the type of guidance the therapist may initiate. This allows for an individualized approach to therapy. Personality Tests There are two major types of personality tests, projective and objective. Projective tests assume personality is primarily unconscious and assess an individual by how he or she responds to an ambiguous stimulus, such as an ink blot. Projective tests have been in use for about 60 years and continue to be used today. Objective tests assume personality is consciously accessible and measure it by self-report questionnaires. Research on psychological assessment has generally found objective tests are more valid and reliable than projective tests. Critics have pointed to the Forer effect to suggest some of these appear to be more accurate and discriminating than they really are. Issues within Testing Issues with these tests include, false reporting because there is no way to tell if an individual is answering a question honestly or accurately. Conclusion There are many theories on how a person develops a certain type of personality. A person’s personality is what defines them in all aspects of their life. People believe that you are molded into what you are today, but theories have proven that some people lead by example and some learn by example. If anyone is curious as to what type of personality they have, there are my types of assessments available to take that can tell you.